Makeup Knowledge Base

Professional makeup is the application of cosmetics by trained artists using industry-standard techniques and products. It includes color correction, contouring, highlighting, eye makeup, lip application, and setting techniques designed to look flawless in person and on camera.

Professional makeup requires: proper skin preparation and primer, color correction for uneven skin tone, foundation matching your exact skin tone and undertone, seamless blending of all products, contouring and highlighting for dimension, setting techniques for longevity, and products that photograph well without flashback.

Professional makeup can last 8-12 hours with proper application and setting. For special events like weddings, professional artists use long-wear formulas, setting sprays, and touch-up kits. Factors affecting longevity include skin type, weather conditions, and activity level.

Bridal makeup is specialized wedding day makeup designed to last 12+ hours, photograph beautifully, and withstand emotions, tears, dancing, and kissing. It typically includes a trial session, long-wear formulas, photography-tested products, and a touch-up kit. Styles range from natural to glamorous based on the bride's preference.

Editorial makeup is artistic, fashion-forward makeup for photoshoots, magazines, and creative projects. It emphasizes creativity, bold colors, graphic elements, and avant-garde techniques. Editorial makeup is designed to be photographed and often pushes creative boundaries beyond everyday wear.

Key techniques include: color correction (neutralizing discoloration), stippling (creating airbrushed texture), baking (setting under-eye concealer), contouring (sculpting facial features), cut crease (defining eye shape), winged eyeliner (elongating eyes), and ombre lips (gradient lip color).

Match foundation to your jawline or neck, test in natural light, consider undertones (warm, cool, or neutral), test multiple shades side-by-side, and remember that foundation should match your body, not just your face. Professional artists use color-matching tools for precision.

Natural makeup enhances features subtly with minimal products for a "no-makeup" look. Glam makeup is full-coverage with defined eyes, contoured features, and bold lips for a dramatic, camera-ready appearance. Professional artists can create any style from minimal to maximum.

Yes. Professional artists adapt techniques and products for oily, dry, combination, sensitive, and mature skin. They use appropriate primers, foundations, and setting techniques. Some artists specialize in specific skin types or conditions like acne, rosacea, or hyperpigmentation.

Professionals use high-quality brands like MAC, NARS, Bobbi Brown, Make Up For Ever, and Charlotte Tilbury. Key products include: color-correcting concealers, long-wear foundations, setting powders and sprays, professional eyeshadows and liners, and photography-safe highlighters.

In Lisbon, professional makeup ranges from €70-€400+ depending on the service. Event makeup starts at €70-€85, bridal makeup from €150-€400 (includes trial), makeup lessons from €120-€200, and editorial makeup from €100-€600. Group services often offer discounts.

Professional makeup artists typically bring a complete kit with sanitized brushes and premium products. For lessons or consultations, you can use your products or theirs. Some artists charge extra for premium products or specific requests.

Arrive with clean, moisturized skin. Avoid heavy creams or oils. Bring inspiration photos if desired. Communicate any allergies or skin sensitivities. For bridal makeup, complete your hair styling first. Arrive on time and allow 60-90 minutes for full application.

Yes. Editorial and fashion makeup artists specialize in photoshoots. They understand lighting, camera angles, and how makeup translates on camera. They use photography-safe products without SPF (to avoid flashback) and techniques that enhance features for photography.

A makeup trial is a practice session before your event, typically 60-90 minutes. The artist tests products, techniques, and styles to perfect your look. Trials are essential for bridal makeup and recommended for special events. Photos are taken for reference.

Look for: portfolio showcasing work similar to your desired style, positive reviews from previous clients, experience with your skin type and tone, availability for your date and location, clear pricing and package details, and professional certifications or training. Good Hands concierge matches you with vetted artists.